Everyone knows what Angry Birds is. It's familiar and easy- get on it springboard!
I've experimented with Angry Birds using the Steam License for a month... even though plenty of customers came in and saw the sign for the game and went "Ooooh look!" in delight, only one person has actually played it. There's just far better games available to play, competition for customers' attention with games is heating up :)
Compared to Fruit Ninja which gets the same reaction but is far more popular and fills that niche for easy-as-possible gaming, I'm going to be dropping Angry Birds from my menu.
I hope SB can pull this off before the school holidays. We will market the crap out of this if it lands on SB :)
Dang, beat me to it. I had no clue they were even working on this but I really hope they bring it to SBVR.